Aster Bar
InterContinental Sydney, 5 Star Hotel
Project:
Universal Beverage Programme, cocktail programme inspired by duality and opposing realities.
Menu:
Aster Land & Sea. It explored the meeting point between opposing forces: the land and the sea.
Each drink expressed this tension through flavour, form, and technique — contrasting ingredients, stillness and movement, minimalism and intensity. The menu featured eight signature cocktails and two invisible creations revealed only through body heat, turning the experience into a moment of discovery and interaction. This project unified storytelling, sensory design, and technical precision, elevating Aster’s identity and positioning the bar among the city’s leading cocktail destinations and the pinned world’s bars.
Where Ideas Take Shape
We believe in doing things differently—with intention and passion, we are committed to the right Marketing strategy and the proper creation of engaging contents in order to provide not only evidence but also to foster engagement, emotional curiosity and memories to our guests.